Mia Bijoux is a Canadian stainless steel fashion jewelry brand for women who want modern, functional, considerate design. Offering reinvented classics, essentials for the most sophisticated styles, they create pieces that are made to last season after season.
Client: Mia Bijoux
Date: 23 Jan 2018 - Ongoing
Mia Bijoux came to us seeking to switch from their old service partners, who provided SEO and digital strategy consultation to them. One of the big pain-points for Mia Bijoux was the lack of quantifiable, measurable results with their previous campaign, which is why they turned to us – to evaluate the scope of work performed by the previous partner, audit their ongoing state-of-affairs and create a comprehensive campaign helping them establish Organic Search as a strong sales channel.
Our team was excited to take on the challenge, we performed an in-depth audit and researched the strategy employed by their main competitors in the Canadian & American markets. We found that they had a good amount of coverage from their existing social media reach and a solid foundation for a good back-link profile, which we sought to leverage in the external optimization portion of our campaign. One of the core focus-points for our project with Mia Bijoux was centered around on-site optimization and helping the brand build a healthy base of on-page signals for their storefront. Allowing search engines to easily index their content, products and collections – which allowed us to help in improving their rankings. This increase in rankings for targeted keyword groups led to a 30% increase in Search Traffic and a 56% increase in Sales Attributed to Organic Search.