Our initial round of analytics revealed that Circuit Breaker Wholesale had a very great base for a website. We put a strong focus on technical on-site optimization to improve the link structure and remove any errors that would diminish campaign returns or block us.
The initial portion of the campaign was on a tight budget. To manage it well – we leveraged their existing blog posts and content as part of a strong Content Marketing campaign along with a series of Press Releases.
As a result, within the first two months of the campaign, Circuit Breaker Wholesale has seen a 320% increase in organic traffic and visitorship to their store.